{"id":2991,"date":"2018-02-26T08:00:20","date_gmt":"2018-02-26T11:00:20","guid":{"rendered":"https:\/\/www.lasrosas.com.ar\/portal\/?p=2991"},"modified":"2018-02-26T10:51:23","modified_gmt":"2018-02-26T13:51:23","slug":"donde-estas-publicidad","status":"publish","type":"post","link":"https:\/\/www.lasrosas.com.ar\/portal\/donde-estas-publicidad\/","title":{"rendered":"\u00bfD\u00d3NDE EST\u00c1S PUBLICIDAD?"},"content":{"rendered":"<h3><span style=\"color: #000000;\">El mundo publicitario siempre fue un universo paralelo, donde la creatividad y las estrategias de difusi\u00f3n no tienen l\u00edmites. La publicidad encubierta se ha convertido en el mecanismo m\u00e1s com\u00fan para las grandes marcas.<\/span><\/h3>\n\r\n\t\t<style type='text\/css'>\r\n\t\t\t#gallery-1 {\r\n\t\t\t\tmargin: auto;\r\n\t\t\t}\r\n\t\t\t#gallery-1 .gallery-item {\r\n\t\t\t\tfloat: left;\r\n\t\t\t\tmargin-top: 10px;\r\n\t\t\t\ttext-align: center;\r\n\t\t\t\twidth: 50%;\r\n\t\t\t}\r\n\t\t\t#gallery-1 img {\r\n\t\t\t\tborder: 2px solid #cfcfcf;\r\n\t\t\t}\r\n\t\t\t#gallery-1 .gallery-caption {\r\n\t\t\t\tmargin-left: 0;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<!-- see gallery_shortcode() in wp-includes\/media.php -->\n\t\t<div id='gallery-1' class='gallery galleryid-2991 gallery-columns-2 gallery-size-thumbnail gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\r\n<a href=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/JamesBond.jpg\" title=\"James Bond\" rel=\"gallery1\"><img decoding=\"async\" data-src=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/JamesBond.jpg\" width=\"350\" height=\"200\" alt=\"James Bond\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/200;\" \/><\/a>\r\n<\/dt><dd class=\"gallery-caption\" id=\"caption2999\"><span class=\"imagecaption\">James Bond<\/span><br \/>\n<\/dd><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\r\n<a href=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/Terminator.jpg\" title=\"Terminator\" rel=\"gallery1\"><img decoding=\"async\" data-src=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/Terminator.jpg\" width=\"350\" height=\"200\" alt=\"Terminator\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/200;\" \/><\/a>\r\n<\/dt><dd class=\"gallery-caption\" id=\"caption3000\"><span class=\"imagecaption\">Terminator<\/span><br \/>\n<\/dd><\/dl><br style=\"clear: both\" \/>\r\n\t\t<\/div>\n\n<p><span style=\"color: #000000;\">Las plataformas audiovisuales son tantas que las opciones para dar a conocer un producto sin invertir grandes cantidades de dinero son m\u00faltiples. En un principio, el cine fue un escenario m\u00e1s que ideal para estas maniobras, desde <strong>\u00abTerminator\u00bb<\/strong> con <strong>Pepsi<\/strong> hasta <strong>\u00abJames Bond\u00bb<\/strong> con <strong>Vaio<\/strong>.<\/span><\/p>\n\r\n\t\t<style type='text\/css'>\r\n\t\t\t#gallery-2 {\r\n\t\t\t\tmargin: auto;\r\n\t\t\t}\r\n\t\t\t#gallery-2 .gallery-item {\r\n\t\t\t\tfloat: left;\r\n\t\t\t\tmargin-top: 10px;\r\n\t\t\t\ttext-align: center;\r\n\t\t\t\twidth: 50%;\r\n\t\t\t}\r\n\t\t\t#gallery-2 img {\r\n\t\t\t\tborder: 2px solid #cfcfcf;\r\n\t\t\t}\r\n\t\t\t#gallery-2 .gallery-caption {\r\n\t\t\t\tmargin-left: 0;\r\n\t\t\t}\r\n\t\t<\/style>\r\n\t\t<!-- see gallery_shortcode() in wp-includes\/media.php -->\n\t\t<div id='gallery-2' class='gallery galleryid-2991 gallery-columns-2 gallery-size-thumbnail gallery1'><script type=\"text\/javascript\">\r\n\/\/ <![CDATA[\r\n\tjQuery(document).ready(function () {\r\n\t\tjQuery(\".gallery1 a\").attr(\"rel\",\"gallery1\");\t\r\n\t\tjQuery('a[rel=\"gallery1\"]').colorbox({maxWidth:\"95%\", maxHeight:\"95%\",title: function(){ return jQuery(this).children().attr(\"alt\"); }, });\r\n\t});\r\n\/\/ ]]>\r\n<\/script>\n<dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\r\n<a href=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/LosSimpson.jpg\" title=\"Los Simpson\" rel=\"gallery1\"><img decoding=\"async\" data-src=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/LosSimpson.jpg\" width=\"350\" height=\"200\" alt=\"Los Simpson\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/200;\" \/><\/a>\r\n<\/dt><dd class=\"gallery-caption\" id=\"caption2997\"><span class=\"imagecaption\">Los Simpson<\/span><br \/>\n<\/dd><\/dl><dl class=\"gallery-item\">\n<dt class=\"gallery-icon\">\r\n<a href=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/LosSimpson1.jpg\" title=\"Los Simpson\" rel=\"gallery1\"><img decoding=\"async\" data-src=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/LosSimpson1.jpg\" width=\"350\" height=\"200\" alt=\"Los Simpson\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 350px; --smush-placeholder-aspect-ratio: 350\/200;\" \/><\/a>\r\n<\/dt><dd class=\"gallery-caption\" id=\"caption2998\"><span class=\"imagecaption\">Los Simpson<\/span><br \/>\n<\/dd><\/dl><br style=\"clear: both\" \/>\r\n\t\t<\/div>\n\n<p><span style=\"color: #000000;\">Lo cierto es que las fronteras de la industria cinematogr\u00e1fica fueron trascendidas cuando las series de televisi\u00f3n comenzaron a ser un novedoso espacio para este sistema. Los que marcaron el ritmo fueron <strong>\u00abLos Simpson\u00bb<\/strong>, esta familia caricaturesca que logr\u00f3, no s\u00f3lo un incre\u00edble reconocimiento internacional, sino que adem\u00e1s, supo convertirse en un gran peso en la opini\u00f3n de la gente. Imag\u00ednense c\u00f3mo impactaba la publicidad encubierta entre estos personajes amarillos.<\/span><\/p>\n<div id=\"attachment_3001\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3001\" class=\"wp-image-3001 size-thumbnail lazyload\" data-src=\"https:\/\/www.lasrosas.com.ar\/portal\/wp-content\/uploads\/stranger-things-eleven-0-640x480.jpg\" alt=\"\" width=\"640\" height=\"480\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/480;\" \/><p id=\"caption-attachment-3001\" class=\"wp-caption-text\">Stranger Things- Netflix<\/p><\/div>\n<p><span style=\"color: #000000;\">Sin embargo, la llegada de <strong>Netflix<\/strong> a nuestras vidas ampli\u00f3 las posibilidades de publicitar: el famoso <strong>\u201cproduct placement\u201d<\/strong>, este formato en el que las marcas aparecen de forma casual, como parte de la historia contada. As\u00ed es como <strong>\u201cHouse of Card\u201d<\/strong>, <strong>\u201cStranger Things\u201d<\/strong>,<strong> \u201cLa Casa de Papel\u201d<\/strong>, entre otras producciones, utilizan estas formas para lograr una publicidad eficiente y <em>\u201csin querer queriendo\u201d<\/em>.\u00a0<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>El mundo publicitario siempre fue un universo paralelo, donde la creatividad y las estrategias de difusi\u00f3n no tienen l\u00edmites. La publicidad encubierta se ha convertido en el mecanismo m\u00e1s com\u00fan para las grandes marcas. Las plataformas audiovisuales son tantas que las opciones para dar a conocer un producto sin invertir grandes cantidades de dinero son [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":3003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[100,26],"tags":[41,62,204,208,209,210,64],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-negocios","tag-cine","tag-marcas","tag-marketing","tag-publicidad","tag-series","tag-television","tag-tendencias"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":0,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}