{"id":26969,"date":"2020-05-19T15:29:11","date_gmt":"2020-05-19T18:29:11","guid":{"rendered":"https:\/\/www.lasrosas.com.ar\/portal\/?p=26969"},"modified":"2020-05-19T15:29:11","modified_gmt":"2020-05-19T18:29:11","slug":"la-nueva-compra-de-facebook-para-ampliar-su-publico","status":"publish","type":"post","link":"https:\/\/www.lasrosas.com.ar\/portal\/la-nueva-compra-de-facebook-para-ampliar-su-publico\/","title":{"rendered":"LA NUEVA COMPRA DE FACEBOOK PARA AMPLIAR SU P\u00daBLICO"},"content":{"rendered":"<p><em><strong>La exitosa y popular plataforma digital de GIFS, tiene un nuevo comprador y es la compa\u00f1ia de Facebook quien se har\u00e1 cargo.<\/strong><\/em><\/p>\n<p>\u201c<em>Al juntar Instagram y Giphy podemos hacer que sea m\u00e1s f\u00e1cil para las personas encontrar el GIF o sticker perfecto para sus stories y direct<\/em>.\u201d- anunciaron algunos de los directivos de facebook e instagram al dar la noticia de la nueva compra. El valor de esta plataforma fue de 400 millones de d\u00f3lares, logrando as\u00ed poder reunir a sus tres p\u00fablicos y dandoles mayores herramientas a la hora de crear contenidos para sus diferentes redes sociales.<\/p>\n<p>El motivo principal de esta adquisici\u00f3n es mediante los resultados de las estad\u00edsticas que recibi\u00f3 Facebook al conocer que el 50 % de su tr\u00e1fico, viene de su red hac\u00eda la plataforma \u00abGIPHY.\u00a0<em>\u201cLas expresiones visuales son fundamentales en nuestra forma de comunicaci\u00f3n, y GIPHY entiende esto a la perfecci\u00f3n. Estoy muy emocionado por sumar la creatividad y el talento que tienen. \u00a1Bienvenidos a la familia!\u201d<\/em>, dijo Mosseri &#8211; actual responsable de Instagram.<\/p>\n<p>Otro dato de importancia es que tanto como Instagram o GIPHY, se manejaran independientemente al igual que pas\u00f3 cuando Mark Zuckerberg adquiri\u00f3 Whats App.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CANls52gqnG\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/CANls52gqnG\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">We\u2019re so excited to share some news \u2014 GIPHY has been acquired by @facebook and is joining the @instagram team! &#x1f389; Link in bio for more information and the full announcement.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Una publicaci\u00f3n compartida de <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/giphy\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\"> GIPHY<\/a> (@giphy) el <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-05-15T14:46:44+00:00\">15 May, 2020 a las 7:46 PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>La exitosa y popular plataforma digital de GIFS, tiene un nuevo comprador y es la compa\u00f1ia de Facebook quien se har\u00e1 cargo. \u201cAl juntar Instagram y Giphy podemos hacer que sea m\u00e1s f\u00e1cil para las personas encontrar el GIF o sticker perfecto para sus stories y direct.\u201d- anunciaron algunos de los directivos de facebook e [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":6,"featured_media":26971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[100,1],"tags":[],"class_list":["post-26969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-sin-categoria"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts\/26969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/comments?post=26969"}],"version-history":[{"count":0,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/posts\/26969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/media\/26971"}],"wp:attachment":[{"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/media?parent=26969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/categories?post=26969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasrosas.com.ar\/portal\/wp-json\/wp\/v2\/tags?post=26969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}